Tyler ‘Ninja’ Blevins’ decision to live-stream his gameplay on Microsoft’s Mixer platform instead of Twitch quickly became one of the most popular topics across the gaming industry.
On Thursday, August 1, Ninja shocked the gaming community by announcing his surprise move to Mixer and departure from Twitch for all live-streaming activities.
Twitch, as many of our readers know, is synonymous with being the most popular platform for streamers to host their content on. It is far-and-away the most well-known streaming platform, which makes Ninja’s decision to leave even more interesting.
With Ninja no longer on the platform, Twitch quickly needed to implement some sort of tactic to let people know that he made the move to Mixer without actually mentioning the rival platform by name.
When you search ‘Ninja’ on Twitch, a screen pops up which states “The Ninja you’re looking for is in another castle,” which is a nod to Mario.
Twitch decided that the best way to deal with Ninja’s switch to Mixer is to promote other popular channels on twitch.tv/ninja, rather than showing his past content.
It is believed that Ninja signed a massive exclusivity contract with Mixer and Microsoft to bring him away from the Twitch platform for multiple years, however, the exact details of the deal are unknown at the time of writing.
- Read More: Tfue claims the casters cost him a kill at the Fortnite World Cup and he’s probably right
Over the course of 2018, Ninja set a number of massive records on Twitch regarding subscriber counts, concurrent viewers, and more during his historic rise to the top of the gaming community alongside Fortnite.
A large portion of community members believes that Ninja, one of the largest streaming personalities, moving to Mixer will bring much-needed competition to Twitch. Do you think Ninja moving to Mixer is good for the live streaming industry? Let us know in the comments below!