Popular Fortnite streamer and professional player, TSM Myth, is making moves on the business front. The personality is getting a burrito named after him at Chipotle, for a limited time.
Chipotle has had some ups and downs over the last few years as they have been hit by stock market decline. The company is looking to strength its gaming community base of customers by making deals with popular YouTubers and streamers.
TSM Myth will be getting his very own burrito at the restaurant. This is certainly an interesting development in the Fortnite community.
Get the Myth Burrito for a limited time
Chipotle recently announced this partnership with the streamer and the details of the burrito are now coming out.
The new menu item will only be available to customers who order online. The regional availability of the new burrito is not known, but most US locations should offer the item.
The Myth Burrito will only be available for a limited time. Chipotle has not stated when the yummy addition will be removed from their menus.
The burrito’s contents are as follows:
- Double portion of chicken
- White rice
- Creamy queso
- Black beans
- Sour Cream
We’re not exactly sure how any of these ingredients personify TSM Myth in particular way, but the dish will be tasty nonetheless. We can’t see any such deal making much sense outside of the marketing perspective.
Perhaps Chipotle should consider added a small burnt-in logo to the burrito. This would give it a bit more of a connection to the popular streamer. Maybe something in reference to Fortnite?
Either way, the campaign is sure to create extra profit for the company. Chipotle is finally realizing the massive power of its gaming fanbase and we expect to see similar deals to be struck in the future. Nadeshot certainly needs his own burrito or bowl at the restaurant.