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Three types of companies that could capitalize on Fortnite

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Back when Fortnite brought in Thanos for an LTM in May of 2018, the floodgates seemed to be opening for brands to capitalize on Fortnite.

Some brands have made use of the game. Samsung Galaxy released exclusive skins and a national TV ad featuring a fictitious Fortnite National Team.

The NFL got in on the action by releasing uniforms for all 32 teams as customizable skins.

Still, there are a lot more opportunities for brands to get involved with Fortnite. It’s not clear whether more brands are clamoring to get their name on the island and Epic is saying no, or if the price is too high so no companies want to get in on it.

Still, here are three different types of brands could make use of Fortnite.

1. Clothing Companies

Skins are huge in Fortnite and they have one of the most robust online marketplaces. The Item Shop is a constant source of attention for most players and brands would love to have some of that real estate.

Nike may have missed an opportunity with the NFL activation. The massive apparel brand is the jersey sponsor of the NFL, but the Fortnite counterparts do not have a swoosh on them. Nike had to sign off on the partnership as they own the rights to the NFL logos in situations like this but for some reason, the swoosh is not a part of the jerseys.

Other ways clothing companies could get into Fortnite would come through branded skins. To make clear that these are ads they could have the brand name in the bottom left of the skin.

2. Fast Food Chains

Fortnite already has a pair of restaurants who went to war with each other. Wendy’s saw their opportunity and launched an event by live streaming on Twitch and destroying the freezers in Durr Burger as part of their ad campaign “The war on frozen beef.”

The next step would be to introduce a popular fast food establishment as part of the map. This would provide a lot of value to a brand but may be a bit too intrusive for Epic’s taste. With skins, players would choose if they want to support a brand. With a restaurant, it is just a blatant advertisement.

3. Transportation Companies

It’s unlikely that the weapons themselves will ever be branded, even though a Gatorade sponsored Slurp Juice would be perfect. The middle ground that may work is the vehicles. Planes, ATVs, Golf Carts Gliders and even the Driftboard – if it is ever released – would be interesting places for brands.

Skate companies, commercial airliners or golf brands would all naturally fit on their corresponding vehicles. Again, this may be a bit too much branding for Epics taste but they wouldn’t really distract too much from the game itself.


Would branded content in Fortnite be a distraction or would you accept it as part of the game?

Patch Notes

Fortnite v14.30 Update patch notes

Fortnite’s third major update of Season 4 has arrived in the form of the 14.30 patch, which brings a major Combat Shotgun buff to players on PC, Xbox One, PS4, and Nintendo Switch.

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Superheroes are the name of the game in Chapter 2 Season 4, as they take over the Fortnite island and prepare for a massive war with the evil Galactus, who’s coming to change the reality of the game forever.

With a battle on the horizon, Epic Games have decided to adjust the Combat Shotgun to give you a helping hand, while also introducing some new modes for fans to sink their teeth into.

Fortnite v14.30 patch notes

Loot Pool changes

The biggest news coming out of the October 13 patch is the adjustments Epic have made to the loot pool. The Combat Shotgun has been given a major tweak, which Epic hope will make it more useful throughout the rest of the season.

The developers confirmed that they had increased the range at which it deals damage, so hopefully players will be able to take down enemies at slightly longer distances, although Epic stated that they would be asking for feedback about the change.

Elsewhere, they’ve also announced that they are rotating in some new superpowers to keep things fresh, which will be available around the island.

Epic Games
The Combat Shotgun has received a buff.

Rally Royale LTM

Along with the buff, Epic have also dropped a new LTM for fans to sink their teeth into. Rally Royale is all about getting from Point A to Point B as fast as possible, though it won’t be easy.

In this mode, your task is to collect tickets before anyone else. If you’re first, a finish line will appear on the map, which you need to speed to if you want to be crowned as the winner. This LTM is expected to go live “later in the week,” Epic confirmed.

Rally Royale will test your driving skills.

Marvel Knockout Super Series

Fortnite players can get their hands on the new Daredevil skin early by winning one of the Marvel Knockout Super Series tournaments that are included in v14.30. These elimination cups begin on Wednesday, Oct. 14.

There will be four total tournaments, with anyone who competes in all of them rewarded with an exclusive Nexus War glider.

Bug Fixes

As usual, the Fortnite team has also added a number of bugs and issues to their official Trello board. This week’s patch will include fixes for many of these recurring problems, including a series of Party Royale glitches, and plenty more.

Here is the full list of bug changes set for v14.30:

General

  • Audio of Last Forever Emote playing even with licensed audio muted.

Battle Royale

  • Placing a map marker cancels movement.

Creative Mode

  • Grass is not removed when placing objects on the ground.
  • Some players not granted items after first round in some team games.
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Epic Games

Fortnite won’t come back to the Apple app store until at least next year

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Fortnite app store

The judge in the Apple vs Epic Games case has prevented the app store from blocking Unreal Engine games, but Apple won’t be forced to put Fortnite back.

Judge Yvonne Gonzales Rogers denied Epic’s preliminary injuction that would force Apple to put Fortnite back on the app store while the case goes on.

However, the judge did grant their other injuction, which stops Apple from banning apps made with Unreal Engine, which Epic owns and makes. You can see the full decision here.

That means, that unless Epic decides to remove it’s direct payment method for V-Bucks, which started this whole legal battle, we won’t see Fortnite back on iOS devices. Atleast, until the trial is over.

Apple vs Epic Games

The decision to keep Unreal Engine protected though, is to stop the dispute between Apple and Epic creating havoc for “bystanders” – aka other developers not involved in the litigation, who just happen to use Unreal Engine.

In a statement, Epic said: “Epic Games is grateful that Apple will continue to be barred from retaliating against Unreal Engine and our game development customers as the litigation continues. We will continue to develop for iOS and Mac under the court’s protection and we will pursue all avenues to end Apple’s anti-competitive behavior.”

Apple, on the other hand, said: “We’re grateful the court recognized that Epic’s actions were not in the best interests of its own customers and that any problems they may have encountered were of their own making when they breached their agreement.”

The trial will commence in May, 2021, when some sort of resolution to this case will hopefully be resolved. Until then, Fortnite won’t be on iPhones or iPads – that much is certain.

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Fortnite theory points to Chapter 1 map returning in Season 5

This Fortnite theory has us returning to the old map in Season 5.

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We’re into the back half of Season 4, which means that it’s time to speculate as to how the season will end and how the next season will begin. Galactus is getting closer to the Fortnite island with each passing day, and we can only guess as to what will happen when he finally arrives.

Several Fortnite theorists have presented the idea that Season 4 may usher us back to the old Fortnite map in one way or another – whether Galactus succeeds in his effort to destroy the Chapter 2 map or not.

One reason for this is the timing. Yes, we have only gone through four seasons of Fortnite, but those four seasons have lasted for over a year. We’ve been on this Chapter 2 map for a while, so it would make a decent amount of sense to send us back to the old one – at least, for a season or two.

Reddit user, u/SvenWillNeverDie420, took things a bit further, however – drawing from some in-game clues. A closer look at Tony Stark’s Battle Bus schematic shows something that looks an awful lot like the Black Hole that sent us to the new map in the first place.

What if this Black Hole was actually a wormhole? What if this is the key to the connection between the two maps – waiting to be discovered by one of the smartest men in any universe: Tony Stark?

Via: u/SvenWillNeverDie420

This theory is further amplified by the meaning of the word “nexus,” along with Donald Mustards preseason tweet, telling fans that, “It’s ALL connected.” The Nexus sphere appears to exist on both Fortnite maps. This is, after all, why Galactus is coming in the first place.

As you can see from the graphic, above, SvenWillNeverDie420 took this all to mean that there may be two playable maps next season. We think that it’s more likely that players will be sent back to the Chapter 1 map, exclusively – possibly on the back of Tony Stark’s new Battle Bus.

Of course, this is only a theory and we won’t know anything until the season finally ends. One thing’s for sure: Epic are setting us up to close the season with a massive event that could change how we look at Fortnite, forever.

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