Epic Games has confirmed to EuroGamer that Fortnite for Android, when it does release, will not be available on the Google Play Store. Instead, users will have to download it via a website. This is to avoid Epic Games giving a share of the V-bucks profit to Google.
On open platforms like PC, Mac, and Android, Epic’s goal is to bring its games directly to customers. We believe gamers will benefit from competition among software sources on Android. Competition among services gives consumers lots of great choices and enables the best to succeed based on merit.
Avoiding the 30 per cent “store tax” is a part of Epic’s motivation. It’s a high cost in a world where game developers’ 70 per cent must cover all the cost of developing, operating, and supporting their games. And it’s disproportionate to the cost of the services these stores perform, such as payment processing, download bandwidth, and customer service. We’re intimately familiar with these costs from our experience operating Fortnite as a direct-to-customer service on PC and Mac.
TouchArcade has confirmed via Epic Games that users will visit Fortnite’s official website and download a Fortnite installer, which then will let you download and play Fortnite on Android.
We were lucky enough to have Epic run us through a hands on with just how the install process works. Basically, players on Android devices will head to the Fortnite web site at which point you tap a button to download the Fortnite Installer .apk file. After that finishes, you launch the Fortnite Installer, which, unsurprisingly, installs Fortnite. The one really strange thing about this process that I think is going to cause loads of confusion is what you do next.
Epic also stated that they would have done this on iOS if Apple allowed that, but Apple does not allow this to happen.